Lucas Antonio | Direct Response Copywriter

I write
words
that sell.

$40M+ in sales written
Co-Founder @ News Makers · 1M+ subscribers

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Lucas Antonio Lucas Antonio ©
Direct Response ·
Copywriting · Conversion
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Turning email lists into
predictable revenue engines
Beat the Control · Turn Words into Revenue ·  Beat the Control · Turn Words into Revenue · 
Emails · Ads · Funnels · Newsletters · VSLs · Landing Pages ·  Emails · Ads · Funnels · Newsletters · VSLs · Landing Pages · 
(01) What I Do 01

Copy That Converts

Sales PagesVSLsAdsBig Ideas
→
02

Funnels That Scale

OffersUpsellsCROTesting
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03

Emails That Sell

SequencesCampaignsAutomation
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04

Newsletters That Print

The Control LetterStrategyGrowth
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(02) About

I write copy that sells. $40M+ of it, much of it in finance, the most skeptical market there is. Trained at Empiricus and BTG, co-founder of News Makers: Brazil's first newsletter agency, a beehiiv Partner with 1M+ subscribers under management. I turn email lists into predictable revenue engines.

(03) Featured Copy
Finance / Launch

$12M in 7 Days

The launch copy for Vitreo Agro, an investment fund that raised twelve million dollars in its first week.

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Finance / Publisher

Forged in the Hardest Market

Controls written for Empiricus, Brazil's biggest financial publisher, and BTG, the largest investment bank in Latin America. Plus the Copy Camp title.

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Newsletters / Agency

1M+ Subscribers Under Management

Co-founded News Makers, Brazil's first newsletter agency, now a beehiiv Partner turning email lists into revenue for clients worldwide.

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(04) Where to Find Me The Control Letter Weekly · Free↗ LinkedIn /in/imlucasantonio↗ Twitter / X @ImLucasAntonio↗ Email lucas@newsmakers.com.br↗
The art and science of beating the control

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